Privacy Policy

Last Updated: December 8, 2023

Allegiance Gold, LLC (“we,” “us,” “our”) works hard to build and maintain a relationship of trust with you. This Privacy Policy (the “Privacy Policy”) governs our collection, use, and disclosure of your Personal Information (as defined below) in connection with your use of our website(s) on which this Privacy Policy is linked (collectively, “Sites”), such as www.allegiancegold.com, and any services, transactions, or other interactions you might have with us (collectively, “Services”).

This Privacy Policy explains what information we collect about you, how we use or disclose such information, how to exercise any rights you may have with respect to your Personal Information (including any rights to opt-out of certain uses of your information), and the safeguards we have in place to reduce the risk of unauthorized access and use. This Privacy Policy does not apply to information we collect from individuals in connection with their job applicant, employee, or contractor relationship with us. If you are a job applicant, independent contractor, or employee, please see our Applicant and Employee Privacy Notice for more information.

Please carefully read this Privacy Policy, which is part of our Terms of Use, before using our Sites and/or Services. If you do not agree with our Terms of Use or this Privacy Policy, you must refrain from using our Sites/Services. By accessing or using our Sites or Services, you agree to our use of your information consistent with our Terms of Use and this Privacy Policy.

Table of Contents

ABOUT THIS PRIVACY POLICY

Privacy Policy Changes

This Privacy Policy is subject to change. We encourage you to review this Privacy Policy frequently for any revisions or amendments. Changes to this Privacy Policy will be posted on the Sites and will be effective immediately upon posting. You will be deemed to have been made aware of and have accepted the changes by your continued use of our Sites or Services. To the extent required by law, if we determine that a change to this Privacy Policy will result in us using your Personal Information acquired before the change in a materially new way, we will obtain your consent before using your pre-acquired Personal Information in the new way.

Conflict Between this Policy and Laws and Regulations

When federal, state, or local laws and regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Policy. The specific requirements of this Privacy Policy apply unless disallowed by applicable laws or regulations.

Information We Collect

Personal Information

We collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:

Unique Identifiers such as name, date of birth, social security number, driver’s license number;
Contact Information such as mailing address, email address, phone number;
Characteristics of Protected Classifications such as age;
Demographic Information such as marital status, parental status;
Commercial Information such as transaction history, product interests and inquiries, communications with us;
Financial Information such as retirement account information, checking or savings account number and routing number, beneficiary information (which may include unique identifiers, contact information, characteristics of protected classification, and/or demographic information);
Internet and Network Information such as IP address, page visited, advertisement with which you interacted, device ID, operating system, referring/exit pages, browsing/search history, browser type;
Audio/Visual Information such as call recordings, video or audio testimonials or endorsements;
Inferences drawn from the above categories of Personal Information that relate to your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes (g., topical interests, consumer response models, propensity to purchase models).

The specific Personal Information we collect about you may vary based on how you use the Sites and/or Services and your relationship with us.

Business Information

We also collect information about businesses and their representatives that engage with us such as EIN, TIN, address, phone number, email address, and bank account information (collectively, “Business Information”). This information is generally not considered Personal Information because it relates to a business or a business contact.

Usage Data and Sites Activity

We automatically collect information in connection with the actions you take on the Sites (“Usage Data”). For example, each time you visit our website, we may automatically collect the type of web browser you use, the type of device you use, your operating system, your Internet Service Provider, the pages you view, referring and exit pages, the date and time of your visit, duration of your visit, the number of clicks to, from, and within the Sites, and the duration of your visits to the Sites. If this information is reasonably capable of being associated with you, we treat it as Personal Information under the category Internet and Network Information. If this information is not reasonably capable of being individually associated with you, we treat it as Usage Data.

Communication Recordings

We may record calls and retain the content of text messages or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.

Session Replay Software

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like) and this enables us to build and maintain our Sites with user feedback. This may also include recording user interactions with our Sites. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site. By using our Sites, you consent to our use of the Hotjar software, including recording of your interactions with our Sites. If you do not consent to use of the Hotjar software, you must not use our Sites.

How We Collect Information

Voluntary Disclosure

We may ask you to provide us with Personal Information when you communicate with us (online or offline), use the Sites, purchase Services, and at other times. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Sites or Services or we may not be able to fulfill your requested interaction. You may also provide us Personal Information about third parties such as your beneficiaries. If you disclose third party Personal Information to us, you represent and warrant that you have permission from the third party to provide their Personal Information to us.

Third-Party Data Sources

We may collect Personal Information from third-party data sources such as marketing/advertising agencies, shipping companies, payment processors, and financial services companies.

Cookies and Other Automated Tools

We may use cookies (a small text file placed on your computer to identify your computer and browser) and other automated tools such as tracking pixels to improve the experience of the Sites and Services and assist us in marketing efforts. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. Instructions for how to manage cookies in popular browsers are generally available online. However, certain features of the Sites and Services may not work properly if you delete or disable cookies.

We use the following types of cookies:

Advertising Cookies: Advertising cookies are used to learn more about you and advertise products/services that might interest you. We may also use information from advertising cookies to improve our marketing strategies.
Analytics Cookies: Analytics cookies help us understand how our Sites are working and who is visiting our Sites. We may use information derived from analytics cookies to improve Site functionality. Google Analytics is one tool we use, and you can learn more by reviewing Google’s Privacy Policy.
Functional Cookies: Functional cookies allow our Sites to work as intended such as by ensuring website elements display correctly, allowing you to engage with interactive features, or embedding content from third-party platforms such as Facebook, Twitter, Instagram, or YouTube. These cookies may also be used to personalize features and remember settings.

Cookies remain on a user’s system for varying periods of time. Some only remain during a viewing session, others may remain for a year or longer.

We employ software technology that enables us to track certain aspects of a user’s visit to the Sites and engagement with emails. This technology helps us better manage content on the Sites by informing us what content is effective, how consumers engage with the Sites and emails, and how consumers arrive at and/or depart from the Sites. The software typically uses two methods to track user activity: (1) “tracking pixels” and (2) “clear gifs.” Tracking pixels are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether a user has viewed a web page or email message. User activity information may be associated with additional information about a user’s session and Personal Information, if provided by the user.

If you arrive at the Sites by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you were searching that led you to the Sites, may be transmitted to us and we may use it. You should review the privacy policy of any website from which you reached the Sites to determine what information was collected by that website and for what purposes you agreed that website could use that information. We may retain information about you provided to us by other websites and will only use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.

Interest-Based Advertising

We work with third-party advertisers, search providers, and ad networks (“Advertisers”) to learn more about you and show you our ads or other of our content that we believe would be relevant to you. Advertisers may collect and use information about your use of the Sites or Services as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Advertisers may also append other data to the data collected by Advertisers to create an interest profile of individual users. Our Privacy Policy does not cover any use of information that an Advertiser may collect from you. Advertisements may be shown via the Sites, on third-party websites, or on social media properties. If you want to reduce the amount of interest-based advertising you receive, please visit the Digital Advertising Alliance (“DAA”) Consumer Choice Page. The DAA website allows you to opt-out of one or more interest-based advertising networks. Opt-outs are device and browser specific; therefore, you will need to set your opt-out preferences for each device and browser. Deleting browser cookies can remove your opt-out preferences; however, the DAA offers browser extensions that help preserve the opt-out preferences you set on the DAA’s Consumer Choice Page. Please note that opt-outs only apply to interest-based advertising and not all advertising networks participate. You may still receive other types of online advertising.

Information from Advertisements

If you arrive at the Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date, and time).

THIRD PARTIES THAT COLLECT INFORMATION on OUR Sites

Certain third parties, including but not limited to those identified below, collect Personal Information and/or Usage Data from users of our Sites and Services using automatic information collection tools such as APIs, cookies, and tracking pixels. The collection, use, and disclosure of Personal Information and/or Usage Data by these third parties is governed by their privacy policies.

Third-Party	Privacy Policy
Facebook	https://www.facebook.com/privacy/explanation
Google	https://policies.google.com/privacy
Hotjar	https://www.hotjar.com/legal/policies/privacy/
Unbounce	https://unbounce.com/privacy/
Zoho	https://www.zoho.com/privacy.html

How We Use and Share Information

Generally

We use Personal Information for internal purposes, such as:

Provide you with the Sites and Services,
Account creation, fulfillment, servicing and customer support: to create customer accounts, provide goods or services, purchase goods from customers, keep customers informed about the status of their purchases, respond to questions and address customer concerns, and deliver updates and product improvement and availability information;
Marketing and market research: to send communications and offers and place advertisements for our products or services, obtain and validate information about customers and prospective customers, perform analytics for market and consumer research, trend analysis, and financial analysis;
Surveys: to administer surveys, polls, and other customer satisfaction analysis;
Other company communications: to provide consumers with information that may be of interest such as company newsletters, announcements, reminders, and bulletins;
Sites and Services use and analytics: to provide you with access to and use of our Sites and Services, analyze consumers’ use of our Sites and Services, including via the use of third-party web analytics services which may utilize automated technologies to collect data (such as IP address, device configuration, and usage statistics);
Eligibility and pricing: to determine if consumers are eligible for certain products, services, or offers and the pricing related to such offers;
Business operations: to evaluate, develop, and improve business operations, products, and services offered, perform business administration, and conduct other normal business activities;
Compliance: to comply with applicable legal requirements, government requests, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others; and

Information security and fraud prevention:to operate information security, anti-fraud, and anti-money laundering programs.

Testimonials and Endorsements

If you provide a testimonial or endorsement, we may post it publicly on the Sites, Services, or in other advertising material. By providing a testimonial or endorsement, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications, without any compensation or notification to you. Unless prohibited by applicable law, we may also use your likeness, voice, and/or image on the Sites, Services, or in other advertising material in connection with your testimonial or endorsement.

Service Providers

We may establish a relationship with other businesses to provide services to us which may include corporate affiliates (“Service Providers”), including for:

Provision of the Sites and Services;
Order fulfillment;
Facilitating marketing and non-marketing communications;
Marketing design and development;
Business analytics (both marketing and non-marketing related);
IT and network administration such as data storage and management, website hosting, and data security;
Payment processing;
Electronic execution of contracts and other documents;
Professional services such as legal and accounting;
Obtaining legal records;
Collection of accounts; and
Day-to-day business operations such as courier services, facilities management, and document destruction.

We only provide our Service Providers with the Personal Information necessary for them to perform these services on our behalf. Each Service Provider is expected to use reasonable security measures appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information other than as specified by us.

We may share the following types of Personal Information with one or more Service Providers: unique identifiers; contact information; characteristics of protected classifications; demographic information; commercial information; financial information; audio/visual information; Internet and network information; inferences drawn from the foregoing categories of Personal Information.

You may also be asked to provide Personal Information directly to a Service Provider. For example, we may connect you with a third-party financial institution or payment processor and request that you provide Personal Information directly to them.

Third-Party Selling & Sharing

We do not sell your Personal Information to third parties or disclose your Personal Information to third parties for their direct marketing purposes.

Upon your request, we may share your Personal Information with third parties who are not Service Providers. For example, you may request that we share your Personal Information with an IRA custodian, precious metals depository, or your financial or tax advisor. We do not share your Personal Information with third parties who are not Service Providers unless you direct us to share your Personal Information with them.

OTHER PRIVACY AND SECURITY PROVISIONS

Security

We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect such Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.

Other Websites & App Stores

Please be aware that third-party websites, including social media, accessible through the Sites or recommended through our Services may have their own privacy and data collection policies and practices. We are not responsible for any actions, content of websites, or privacy policies of such third parties. You should check the applicable privacy policies of those third parties when providing information.

Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders, investigative demands, and subpoenas), to protect the safety, property, or rights of ourselves, consumers, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.

Other Transfers

We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.

How Long We Retain Your Data

We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax, and/or accounting obligations, to remarket to you, and to maintain our anti-fraud and security programs.

Children’s Privacy

The Sites and Services are not intended for children under the age of 18 and we do not knowingly collect Personal Information from children under the age of 18. If we become aware that we have inadvertently received Personal Information from a child under the age of 18, we will delete such information from our records.

ADDITIONAL CALIFORNIA CONSUMER RIGHTS

If you are a resident of California, you have additional rights to access and control your Personal Information under the California Consumer Privacy Act (“CCPA”). Exemptions may apply.

Right to Know

You have the right to request twice per 12-month period that we provide you (i) the categories or specific pieces of Personal Information we collected about you; (ii) the categories of sources from which your Personal Information was collected; (iii) the business or commercial purpose(s) for which we collected your Personal Information; (iv) the categories of non-Service Provider third parties with whom we shared your Personal Information; (v) the categories of non-Service Provider third parties to whom we sold your Personal Information; and (vi) our business or commercial purposes for selling Personal Information. We are not permitted to provide access to specific pieces of Personal Information if the Personal Information is sensitive or creates a high risk of potential harm from disclosure to an unauthorized person such as financial information, social security numbers, and driver’s license numbers. We will not provide specific pieces of Personal Information unless you expressly request them.

Right to Deletion

You have the right to request that we delete any Personal Information we have collected about you. Please understand that we are not required to honor a deletion request if a legal exemption applies such as if we need the information to complete a requested or reasonably anticipated transaction, prevent security incidents or fraud, enable internal uses that are reasonably aligned with your expectations, or comply with legal obligations.

Submitting a CCPA Request

You may submit your request(s) by calling us at 844-790-9191 or by sending an email to privacy@allegiancegold.com. In your correspondence, please include at least your name, mailing address, telephone number, email address, and a description of your request.

After you submit your request, we may contact you to obtain additional information necessary to verify your identity. For example, we may require you to verify certain information in our files or submit a signed declaration under penalty of perjury verifying your identity. We will not process Right to Know or Deletion requests without verifying your identity, so please respond promptly. If you do not timely respond to our requests for information, we may deny your request.

We will process verified Right to Know and Deletion requests within 45 days of receipt, subject to any applicable exemptions and extensions permitted by law up to 90 days. If you request access to specific Personal Information and that information creates a high risk of potential harm from disclosure to an unauthorized person, we will withhold that information and replace it with a category identifier. For example, if we withhold a social security number, we will inform you that we have a social security number on file. If you have a password-protected online account with us, we will provide the response to your request via the password-protected online account, otherwise, we will give you the option to choose between mail and electronic delivery. We will retain a copy of your request for at least two years as required by law.

Authorized Agent

If you are an authorized agent submitting a request on behalf of a California resident (other than a request to opt-out of the sale of Personal Information), you must provide a copy of a lawful power of attorney or a written signed authorization from the consumer along with proof of your identity. You may provide this documentation via email to privacy@allegiancegold.com after submitting the request. We may contact you and the consumer on whose behalf you claim to act to verify your identity, the consumer’s identity, and your authorization to act on the consumer’s behalf.

Non-Discrimination Notice

We will not discriminate against any consumer for exercising their privacy rights under law or this Privacy Policy.

California “Do Not Track” Disclosure

Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user’s activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.

CONTACT US

If you have any questions about our Sites, Services, or this Privacy Policy, please contact us using the information below.

Allegiance Gold, LLC
27001 Agoura Road
Suite 200
Calabasas, California 91301
Telephone: 844-790-9191
privacy@allegiancegold.com