You are not simply comparing gold companies. You are deciding who can be trusted with money that may have taken decades to build. Every dealer will tell you they are trustworthy and different — words are free. So rather than describe ourselves, we wrote down the ten questions we would want our own parents to ask before handing money to anyone, and answered every one in writing.
Take this list to any dealer you are considering. Including the ones who are not us.
Almost nobody calls us because they want coins. They call because they want clarity about money that took a working life to accumulate, and reassurance that they are not about to make an expensive mistake with it. That is a different conversation from selling metal, and it is the one we have organised the company around.
Most “why choose us” pages are a list of adjectives. Trusted. Transparent. Committed. You have read them on nine other websites this week, and not one told you anything you could verify.
So we built this page differently. Below are ten questions — the ones that separate a firm worth your money from a firm that is very good at sounding like one. Each includes why it matters and exactly how we answer it.
Use it on us. Then use it on everyone else. If another dealer answers all ten as plainly as we have, you have found a good company and we are glad. If they cannot, you have learned something more useful than anything we could have claimed about ourselves.
Nothing here is a trick question. Every one has a straight answer, and a firm that cannot give you one has told you something important.
A dealer who will not publish costs until you are on the phone has made a choice about who the information is for.
Our answerOurs is published. A precious metals IRA with our current partners typically runs about $225 a year with commingled storage, or $275 with segregated — roughly $125 in annual custodial fees plus $100 or $175 in storage. It is on our Gold IRA page right now, before you call anyone.
In some places, the cost of a salesperson is built into what you are quoted. You would have no way of knowing.
Our answerNo. You pay the same price whether you order online at two in the morning or spend an hour with a specialist. Our people are paid out of our margin, never added to your cost — and you can check it by comparing our product page to your written quote.
This is the question almost no dealer will answer. Compensation shapes advice, and you are entitled to know the shape of it.
Our answerOur employees receive a salary or hourly wage plus incentive pay that varies by product type. We will walk you through exactly how that works before you decide anything. We would ask every dealer you speak with the same question.
The buy price is half a transaction. Without the sell price you cannot know the real spread, and the spread is where most of the cost lives.
Our answerAsk us and we will tell you the current repurchase figure on the specific product you are considering, before you buy it. Knowing the exit before the entrance is the single most useful thing a first-time buyer can do.
If the dealer, the custodian and the depository are the same organisation, nobody independent is checking anyone.
Our answerFor an IRA, an independent IRS-approved custodian administers the account and a separate third-party depository stores the metals. We are the dealer, and only the dealer. We never hold your IRA assets.
Any firm can say yes to this. Fewer can point to the times they did it.
Our answerYes, and we do. If the timeline, the account size or the objective does not fit, a specialist will say so. Some people call and tell us up front that they are not buying — they just want to understand it. We spend the hour anyway.
The most common complaint in this industry is not price. It is the calls that never stop.
Our answerOne conversation does not enroll you in a campaign. You control the next step — tell us whether you would like more information, another conversation, or no further contact, and that is what happens.
"Rare" and "exclusive" are marketing words. Mint, weight, purity and mintage are facts.
Our answerAuthorized wholesale dealers of the U.S. Mint, the Royal Canadian Mint and The Royal Mint, plus a limited-mintage coin struck with The Perth Mint that no other U.S. dealer carries. Every product is quoted by weight, purity and total price.
Awards printed as graphics are not evidence. Links to the issuing body are.
Our answerMoney named us Best Overall Gold IRA Company for September 2026. Inc. lists us at No. 749 in 2023 and No. 2,187 in 2024. A+ with the BBB, AAA with the Business Consumer Alliance, 5 stars on TrustLink, 4.9 on Trustpilot. Every one of those links out to the organisation that issued it.
A brand name is not a person. You should be able to find out who runs the company and what they have actually done.
Our answerMark Naaman, Chief Executive Officer, is a licensed tax professional and the author of The Perfect Fit. Alex Ebkarian, Chief Operating Officer, began at Smith Barney and hosts a weekly live call-in radio programme on Salem's ANSWER network — unscreened questions, every week.
Order online at two in the morning, or spend an hour on the phone with a specialist who answers every question twice. You pay the same. Our people are compensated out of our own margin — never added to your cost.
Bring Us Another Dealer’s QuoteThese are flat annual fees set by independent custodians and depositories — not a percentage of your balance, and not something that grows as your account does.
| Cost | Typical amount | When |
|---|---|---|
| Product premium | Varies by product, shown before purchase | Once, at purchase |
| Annual custodial fee | ≈ $125 / year | Annual, flat |
| Storage — commingled | ≈ $100 / year | Annual, flat |
| Storage — segregated | ≈ $175 / year | Annual, flat |
| Typical all-in annual | ≈ $225 – $275 / year | Custodian + storage |
| Repurchase spread | Quoted on request, before you buy | Only if you sell |
Send us what another dealer put in front of you. We will read it line by line and tell you what you are actually being charged, in writing, whether or not you ever buy anything from us.
Sometimes the other quote is the better one. When that happens we will say so and tell you why. A comparison that can only ever conclude one thing is not a comparison.
No obligation, no charge, and no purchase required at any point.
Would rather not type it out? Read it to us instead. Call 844-790-9191 and we will work through the quote on the phone. Nothing is recorded in a file unless you ask us to follow up.
In an industry where the voice on the phone is often the only human you ever encounter, it is worth knowing who stands behind them.
Over 20 years in financial services and accounting, with senior credit-management and tax-strategy roles at Wells Fargo Financial, ACS–The Walt Disney Company, Universal Music and Jakks Pacific. A licensed tax professional and Intuit ProAdvisor, and author of The Perfect Fit.
Began his career at Smith Barney serving high-net-worth clients and arranged roughly $1 billion in financing across a 12-year banking career. Holds a B.S. in Finance and hosts The Allegiance Gold Show weekly on Salem Media’s ANSWER network.
Not a recorded ad. A weekly programme where strangers phone in with whatever they want to ask. It is very difficult to fake expertise live on air for years — which is exactly why we point you to it instead of to a testimonial. Call in at (855) 510-4653.
A list of commitments is easy to write. A list of refusals costs something, which is why almost nobody publishes one.
Nobody should have to phone a company blind, wondering what they are walking into. So there is no mystery about it.
People come to us to buy. They stay because they know they can still pick up the phone long after the transaction is closed — and reach someone who already knows their account.
“Clients come to us to buy. They stay because they know they can also call to compare a quote, ask a question, coordinate an IRA need, understand a distribution, request liquidity — or simply get a straight answer without pressure.”
Ratings and rankings are held by third parties and change over time. Each one below opens the issuing organisation’s own page.
Read what clients actually wrote in our client reviews, or see where we have been quoted in our media coverage.
Ask us all ten questions. Then ask somebody else the same ten. Bring a competitor’s quote, ask what your metal would sell back for, ask us to talk you out of it. Fifteen minutes with a specialist, free, with no obligation to buy anything — and no follow-up you did not ask for.
Mon–Thu 7 AM–5 PM · Fri 7 AM–4 PM Pacific. A specialist, not a call center.
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