People come to Allegiance Gold with savings they may have spent decades building. We believe that decision deserves clarity, comparison and a team willing to put the client ahead of the deal — education first, pricing transparency, no-obligation conversations and service long after a purchase is made.
Ex-Smith Barney; hosts a weekly live call-in radio show. Background →
Co-founded by Mark Naaman, Chief Executive Officer, and Alex Ebkarian, Chief Operating Officer, Allegiance Gold, LLC is a full-service physical precious metals dealer founded in 2017 and headquartered in Calabasas, California.
In 2008, both of our founders watched their own parents lose a large part of what they had spent a lifetime earning. What they remember most is not the losses. It is how hard it was to find anyone who would explain the situation without trying to sell them something.
Allegiance Gold exists because of that gap. Every person who calls us is somebody's mother or father, and we ask one question internally before anything else: is this what we would want someone to tell our own family?
Everyone here understands that there is a difference between selling gold and being trusted with money somebody cannot afford to lose. We have never confused the two.
The people who call us are usually carrying the results of an entire working life — and carrying some fear along with it. They deserve plain answers, real time, and the freedom to walk away without a single follow-up call. Some tell us up front they are not buying anything. We spend the hour anyway.
More than 6,000 clients since 2017 — most of them sent by someone who was treated that way and remembered it.
27001 Agoura Road, Suite #200, Calabasas, CA 91301 · 844-790-9191 · Mon–Thu 7:00 a.m.–5:00 p.m., Fri 7:00 a.m.–4:00 p.m. Pacific
Most precious metals companies warn you about a crisis they have only read about. Ours was founded by two people who lived through one — and then watched it reach their own parents a second time.
Both founders grew up through a period when the national currency collapsed and households could no longer rely on it. Gold wasn't an asset class there — it was how families bought food after the money failed.
When the crisis hit, the hardest part was not the losses. It was watching two families call bank after bank and firm after firm, and find almost no one willing to explain what was happening without a product attached to the answer.
Not a bigger sales floor. A firm where the costs are on the website before you call, where we will tell you how our people are paid if you ask, and where "we don't think this is right for you" is a sentence anyone here is allowed to say.
"Every gold company tells you a crisis may be coming. We're not predicting one. We remember one — and we remember exactly who was helpful and who was selling."
Gold is gold. What differs dramatically is the experience around it — what you're shown, what you're told, how much time you're given, and whether you're encouraged to compare before making a decision.
Informed investors make stronger decisions.
Six areas to ask about before choosing any precious metals company.
How we have designed our process, from your first question to long-term support.
Order online at two in the morning or spend an hour with a specialist — you pay the same. Our people are compensated out of our own margin, never added to your cost. You do not have to take our word for that one: compare the price on our product pages to the price on your written quote.
Bring Us Another Dealer’s QuoteWe encourage prospective clients to speak with other precious metals companies before deciding.
Half of these are commitments. The other half are tactics this industry uses that we have decided not to use. Both halves are worth knowing before you choose anyone.
A complete written breakdown before any decision — product price, premium, and any applicable custodian or storage fees.
Bring a competitor's quote. We will analyse it honestly and tell you if theirs is the better deal.
A three-day window to reconsider, because a decision this size should not be permanent the moment it is made.
Request to sell back metals bought from us at any time. We evaluate and may make an offer at current market value; a repurchase offer is not guaranteed.
No manufactured deadlines, no fear scripts, no "this price expires tonight." If a decision only works under pressure, it was not a good decision.
Every rating, award and ranking on this site links to the body that issued it. If we cannot point you to the source, we do not print it.
Program terms, eligibility and conditions apply and are provided in writing before any purchase. Precious metals carry risk and are not suitable for every investor — read our risk disclosure.
Most dealers are built for the first. We are built for the second — one place where every stage is handled by people who already know your account.
Gold, silver, pricing, risk, custody and account mechanics — before anyone quotes you.
Learning CenterBring another dealer's quote. We break down product, premium, storage and exit value.
Bring a quotePurchase directly or through an eligible self-directed IRA, with full costs stated first.
See metalsCoordination with independent custodians and depositories, plus ongoing account help.
How custody worksHelp with IRA distribution requests and RMD steps — including taking metals in kind.
RMD optionsUse our sell-to-us process to request current liquidation pricing whenever you exit.
Sell-to-usOn financial topics, expertise should have a name attached. One of ours takes unscreened live calls on the radio every week. The other wrote a book.
Mark spent more than two decades in financial services and accounting before Allegiance Gold, holding senior credit-management and tax-strategy roles at Wells Fargo Financial, ACS–The Walt Disney Company, Universal Music and Jakks Pacific.
His work as a tax strategist, combined with a lifelong habit of collecting historical coins, led him to co-found a firm built to help people protect retirement savings the way he would want his own family treated.
He is also President, CEO and founder of MBA Financial & Accounting Solutions, a top-ten accounting firm in greater Los Angeles, and the author of The Perfect Fit. Outside work: wildlife photography, golf, and cooking for his family.
Alex began his career at Smith Barney, working alongside financial planners serving high-net-worth clients. Across a 12-year banking career he arranged roughly $1 billion in financing for public companies, private equity firms and real estate projects.
At Allegiance Gold he runs operations, strategy and business development, including how the client-facing team is structured and compensated. His interest in metals traces to his grandfather's coin collection.
He hosts The Allegiance Gold Show weekly on Salem Media's ANSWER network and contributes regularly to financial media. Outside work: his wife and their two sons.
"Hard Assets. Real Talk." Unscreened listener calls, every week. It is very difficult to fake expertise live on air for years — which is why we point you to it rather than to a testimonial. Call in at (855) 510-4653.
Mark's book examines the cracks in the modern financial system and the case for physical gold as a foundation for lasting wealth security — written under his own name, where it can be read, quoted and argued with.
Ask us about the book →Vague tenure claims are free. Here is the record with years attached, each one checkable at the source.
Mark Naaman and Alex Ebkarian co-found Allegiance Gold in Calabasas, California.
BBB accreditation with an A+ rating; AAA from the Business Consumer Alliance.
Relationships with authorized wholesale dealers of three sovereign mints, plus an exclusive Perth Mint coin.
Named an honoree among America's fastest-growing private companies, ranked on verified revenue growth.
Returns to the list, making Allegiance Gold a two-time honoree in consecutive years.
Money names Allegiance Gold the Best Overall Gold IRA Company for September 2026.
Buying power isn't a boast — it is the reason a price can be competitive. Every product we sell is sourced through authorized wholesale dealers of four sovereign mints, and one of them strikes a coin no other U.S. dealer can offer.
No hype, no invented awards. Third-party client reviews and paid spokesperson relationships are shown separately, because conflating them is how this industry loses trust.
Verified client reviews on Trustpilot as of September 2026. Ratings and review counts change over time.
Verify on Trustpilot →
Victor Davis HansonClassicist, military historian and commentator“My reputation matters to me, which is why I’ve partnered with Allegiance Gold — a company distinguished by integrity, reliability, and an A+ rating with the Better Business Bureau.”
Larry ElderPolitical commentator and talk radio host“I was so impressed by what I learned from Allegiance Gold, I became a client.”
Paid endorsements. Individual experiences and opinions may not represent all customer experiences. Precious metals involve risk and are not suitable for all investors. View endorsers and disclosures.
Bring a competitor’s quote. Ask how our people are paid. Ask us to talk you out of it. Fifteen minutes with a specialist, free, with no obligation to buy anything.
Mon–Thu 7 AM–5 PM · Fri 7 AM–4 PM Pacific. A specialist, not a call center.
© 2026 Allegiance Gold
Free Metals Terms & Conditions | Terms of Use | Privacy Policy | CA Privacy Notice | Applicant, Employee, and Contractor Privacy Notice
Risk Disclosure | AML Program
Gold Products
Silver Products
Platinum