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Buy gold & silver.
Buy gold & silver.
Build a Gold IRA.
Know exactly what you're doing.
Before you move retirement money or buy physical gold and silver, understand the products, pricing, custody, liquidity and risks in plain English.
Published product pricingPublished buyback pricingNo-pressure educationIndependent IRA custody
Prefer a conversation? Call 844-790-9191. No obligation.
Start with your objective
What brought you here today?
Choose what you want to accomplish. We will take you directly to the information, products or next step that fits that objective.
Own gold & silver directly
Explore physical coins and bars for direct ownership with live product pricing and insured delivery.
Browse live products →Compare another dealer's quote
Bring the proposal. We'll help you compare product, premium, spread, storage and buyback terms line by line.
Call 844-790-9191 →Learn before I decide
Start with clear education on Gold IRAs, physical ownership, storage, taxes, risk and what questions to ask.
Enter the Learning Center →Allegiance Gold at a glance
What is Allegiance Gold?
Allegiance Gold, LLC is a U.S. precious metals dealer founded in 2017 and headquartered in Calabasas, California. The company sells physical gold, silver, platinum and palladium for direct ownership and coordinates self-directed precious metals IRAs through independent custodians and depositories. Allegiance Gold is the metals dealer — not your IRA custodian, depository, securities broker, investment adviser or tax adviser. It was co-founded by Mark Naaman (CEO) and Alex Ebkarian (COO), and can be reached at 844-790-9191.
We built Allegiance around a simple belief: if someone is moving retirement money or buying physical metals, they should understand the product, cost, custody, risk and exit before they transact. Our founders' experience in financial services and with periods of economic instability shaped that standard. Read the story behind the company →
Gold IRA
Retirement-account metals
Learn how eligible IRA or employer-plan assets may move into a self-directed IRA that can hold qualifying physical precious metals.
Direct ownership
Physical gold & silver
Browse coins and bars for direct purchase, with current product pricing and insured delivery terms where applicable.
Second opinion
Compare before you buy
Bring another dealer's quote and compare product, price, premium, fees, storage and the potential exit spread line by line.
Independent proof
Every claim on this page can be checked at its source.
Money named Allegiance Gold its Best Overall Gold IRA Company for September 2026. Inc. lists the company as an Inc. 5000 honoree at No. 749 in 2023 and No. 2,187 in 2024. Public profiles are available through the Better Business Bureau, the Business Consumer Alliance and Trustpilot. We link to each source directly rather than asking anyone to take our marketing on faith.
Verify independently: Money ranking · Inc. profile · BBB profile · BCA profile · Trustpilot profile · Client reviews
Information reviewed September 9, 2026
Verified growth recognition
Ranked #749 on the Inc. 5000 — and back again the next year.
The Inc. 5000 recognizes America's fastest-growing private companies based on verified revenue growth. Allegiance Gold ranked No. 749 in 2023 and returned to the list at No. 2,187 in 2024. We publish the exact years and rankings so you can verify the recognition directly with Inc.
Two ownership paths
Retirement account or direct ownership?
Both hold the same physical metals. The custody, tax treatment and how quickly you can reach them are completely different — and that difference is the real decision.
Retirement
Gold & Silver IRA
Use a self-directed IRA to hold qualifying physical precious metals through an independent custodian and depository. Existing retirement assets may be eligible for transfer or rollover when applicable rules are followed.
Explore Gold IRA Options
Direct ownership
Physical Gold & Silver
Buy coins and bars outside an IRA for direct ownership, with no annual contribution limit. Product pages show current pricing, and qualifying orders can be delivered with insurance in transit.
View Live Gold & Silver PricesGold IRA Path Finder
Find your likely path before you give us your information.
Five short questions. Your result explains the funding path that may apply, age-related rules to verify and the next question worth asking. No name, phone or email is required to see it. Educational only; it is not tax advice or a guarantee of eligibility.
Question 1 of 5about 55 seconds
Take your time. Your full result is shown before any contact request.
Your result — yours to keep
How a Gold IRA works
Three moving parts. Three different roles.
If the retirement path applies to you, here is the whole mechanism. It is easiest to understand when the dealer, the custodian and the depository are kept distinct — three separate companies with three separate jobs.
1
Open the self-directed IRA
An independent IRA custodian establishes and administers the account, handling recordkeeping and required reporting. That is the custodian's job, not ours.
2
Fund it correctly
Eligible retirement assets may move by trustee-to-trustee transfer or direct rollover depending on the account and plan rules. New cash contributions remain subject to annual IRA limits.
3
Choose qualifying metals
You select eligible physical metals through the dealer. IRA-owned metals are then held at an appropriate depository through the IRA structure rather than stored personally.
Worth knowing: a transfer, a rollover, a contribution and a distribution are four different transactions with four different tax treatments. Eligibility depends on account type, plan rules, timing and personal circumstances. Confirm the method with the custodian, the plan administrator and your tax professional before any funds move.
Pricing transparency
Before you ask "What will gold do?" ask "What am I paying?"
A better decision starts with separating metal value, product premium, IRA administration and the buyback spread.
The anatomy of your cost
Five numbers to understand before you buy.
01
Metal value
The current spot-market reference value of the gold or silver itself.
02
Product premium
The amount above spot that reflects minting, sourcing, product type and dealer economics.
03
IRA costs, if applicable
Custodian administration and depository storage fees. Ask for the current written schedule.
04
Buyback / exit price
What the product could be repurchased for today. The purchase-to-buyback spread affects your break-even.
05
Final transaction
Confirm the exact product, quantity, unit price and total before you authorize the order.
Precious metals prices move throughout the day. IRA fees vary by custodian, storage method and account circumstances. Review the current Gold IRA fee information and the custodian's written schedule before opening or funding an account.
Already received a proposal?
Bring us the other dealer's quote.
We will help you compare what actually matters — not just the headline offer — whether or not you choose us.
- Exact product and quantity
- Purchase price and effective premium
- Same-day buyback and the resulting spread
- Custodian and storage costs, in writing
- Any "free metal" or bonus-silver economics
⇆
Price-match commitment
If you find a better price on the same product, bring us the written quote. Allegiance Gold's published policy states that it will match qualifying competitor pricing.
$
Transparent buy & sell pricing
Compare both sides of the transaction. Product pages show current purchase pricing and a visible buyback path so the spread is not hidden from view.
↻
Buyback process
You may request to sell metals previously purchased from Allegiance Gold. We evaluate each request under the current policy; a repurchase offer is not guaranteed.
◉
Insured shipping
Allegiance Gold's current shipping terms state that shipments are insured while in transit, subject to the applicable delivery, claim and transaction conditions.
Price-match, buyback, shipping, cancellation, return and other transaction policies are subject to current written terms and conditions. Review the applicable documents before authorizing a purchase.
Live market inventory
See the products before you talk to anyone.
Commodity prices change constantly, so this page never freezes a stale number. Each card opens the live product page with current purchase and buyback pricing.
Truth before transaction
Six things to understand before buying precious metals anywhere.
This is the standard we want clients to use with Allegiance Gold — and with every competitor.
01 · PRODUCT
What are you buying?
Coins and bars can have very different premiums, scarcity, liquidity and resale economics.
02 · PRICE
What are you paying?
Ask for unit price, total price, premium and every applicable account or storage fee.
03 · EXIT
What would it sell for today?
The difference between purchase and buyback price is part of your real break-even.
04 · CUSTODY
Who actually holds it?
Direct-delivery metals and IRA-owned metals have very different custody structures.
05 · RULES
What tax rules apply?
Transfers, rollovers, distributions and IRA-owned metals each have rules worth confirming in advance.
06 · RISK
What can go wrong?
Metals can decline in value, generate no income and can underperform other assets for long periods.
Calm information beats pressure.The standard is simple: understand the decision before making it.
The Allegiance standard
A wealth-protection conversation should feel different.
01
Clarity before commitment
We explain product, pricing, storage, liquidity and risk before asking you to transact.
02
Pricing you can inspect
Product pages publish pricing, and our process makes the buyback path visible instead of hiding the exit.
03
Education instead of urgency
Read, compare, ask questions, and bring another dealer's quote to us. There is no reason to rush a retirement decision.
04
Service after the transaction
Account support, custodian coordination, distributions and future questions matter long after the first purchase.
The people behind the promise
Meet the leadership behind Allegiance Gold.
See our story, leadership and the principles behind our education-first approach.
Meet Allegiance GoldThe trust ledger
Don't take our word for it. Verify us.
The homepage should make proof easier to inspect — not just repeat marketing claims.
Why Allegiance exists
We didn't study currency collapse. We watched one.
Most precious metals companies warn you about a crisis they have only read about. Ours was founded by two people who lived through one — and then watched it reach their own parents a second time.
BEFORE
Where paper money stopped working
Both founders grew up through a period when the national currency collapsed and ordinary households could no longer rely on it. Gold wasn't an asset class in that setting — it was how families bought food after the money failed.
2008
Then it reached their parents
Here in America, when the financial crisis hit, both families watched retirement savings erode almost overnight. Not a headline and not a case study — people they loved losing decades of work.
2017
So they built the firm they wished existed
Allegiance Gold was founded on one obligation: transparent pricing, real education, a visible exit, and service that earns a referral — treating every client the way they wished someone had treated their own parents.
"Every gold company tells you a crisis may be coming. We're not predicting one. We remember one — and we remember exactly who was helpful and who was selling."
Co-Founder & CEO
Mark Naaman
Two decades in American financial services and accounting — including senior credit-management and tax-strategy roles at Wells Fargo Financial, The Walt Disney Company, Universal Music and Jakks Pacific. He is also a licensed tax professional, Intuit ProAdvisor and author of The Perfect Fit.
Co-Founder & COO
Alex Ebkarian
Alex began his career at Smith Barney serving high-net-worth clients and later arranged roughly $1 billion in financing during a 12-year banking career. He hosts The Allegiance Gold Show and is regularly quoted in financial media on precious metals and retirement-market issues.
New every week
This week on the show — and in the research.
A live radio program and regularly updated written analysis, because education should continue whether or not you are ready to transact today.
Hard Assets. Real Talk.
The Allegiance Gold Show
Hosted by co-founder Alex Ebkarian on Salem's ANSWER network. Live callers, unscripted questions, no doomsday theatrics. Call in at (855) 510-4653.
Direct answers
Questions people actually ask before they call.
Short answers first, with deeper education linked where it helps.
What does Allegiance Gold do?
Allegiance Gold is a precious metals dealer that sells physical gold, silver, platinum and palladium and coordinates self-directed precious metals IRAs through independent custodians and depositories. Allegiance Gold is the metals dealer; it is not the IRA custodian, the depository, a securities broker, an investment adviser or a tax adviser.
Is Allegiance Gold legitimate?
Allegiance Gold, LLC was founded in 2017 and is headquartered at 27001 Agoura Road, Suite 200, Calabasas, California. Money named it Best Overall Gold IRA Company for September 2026, and Inc. lists the company as an Inc. 5000 honoree at No. 749 in 2023 and No. 2,187 in 2024. Public profiles are also available through the BBB, the Business Consumer Alliance and Trustpilot.
Who owns Allegiance Gold?
Allegiance Gold was co-founded in 2017 by Mark Naaman, Chief Executive Officer, and Alex Ebkarian, Chief Operating Officer. Both are named publicly on the company leadership page.
What is a Gold IRA?
A Gold IRA is a self-directed individual retirement account that can hold qualifying physical precious metals. The account is administered by an IRA custodian, and IRA-owned metals are stored at an appropriate depository rather than held personally by the account owner. Read the complete Gold IRA guide.
Can I roll an old 401(k) into a Gold IRA?
Many eligible former-employer retirement plan assets can be moved to an IRA through a direct rollover. A direct rollover generally avoids the mandatory 20% federal withholding that can apply when an eligible employer-plan distribution is paid directly to the participant. Plan rules and tax circumstances vary, so confirm with the plan administrator, the custodian and your tax professional.
Can I move an existing IRA to a precious metals IRA?
An existing IRA can often be moved to another IRA through a trustee-to-trustee transfer, in which funds pass directly between custodians. A transfer is different from a 60-day rollover, so confirm which method is being used before any funds move.
Can I buy physical gold without using an IRA?
Yes. Allegiance Gold sells physical precious metals for direct ownership outside a retirement account, with no annual contribution limit. Direct ownership and IRA ownership have different custody, tax and access rules, so the right structure depends on your goal.
Does Allegiance Gold publish gold and silver prices?
Allegiance Gold displays current product pricing on its precious metals product pages. Prices move with the market throughout the day, so live product pages — not static homepage figures — should be used for current pricing.
What fees can a Gold IRA have?
A self-directed precious metals IRA can involve custodian, administration, transaction and depository storage fees, plus a product premium at purchase. Fees vary by provider and can change. Request the current written fee schedule and confirm who charges each fee before opening or funding an account.
How does the Allegiance Gold buyback process work?
You may request to sell metals previously purchased from Allegiance Gold. We evaluate the request and may make an offer based on business conditions and current and projected market value. A repurchase offer is not guaranteed. Review the current policy and full FAQ.
Are precious metals guaranteed to increase in value?
No. Gold, silver and other precious metals can decline in value, may underperform other assets for extended periods, and do not pay dividends or interest. No dealer can guarantee future performance. Review the risk disclosure before buying.
No pressure. Choose your pace.
Get a second opinion before you move a dollar.
Bring us any dealer's quote, or just bring questions. Fifteen minutes with a specialist, free, with no obligation to buy anything from us — the way we'd want someone to treat our own parents.
Book My Free Consultation
Call 844-790-9191
Just Send Me the Guide
Mon–Thu 7 AM–5 PM · Fri 7 AM–4 PM Pacific. Speak directly with a precious-metals specialist.
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Reviews and paid endorsements are not the same thing.
We separate third-party customer reviews from paid spokesperson relationships so you can evaluate each for what it is.
Customer reviews; rating shown as of September 2026. Ratings and review counts change over time.
Paid endorsements. Individual experiences and opinions may not represent all customer experiences. Precious metals involve risk and are not suitable for all investors. View endorsers and disclosures.