Last Updated: December 8, 2023
This California Privacy Notice (the “Privacy Notice” or “Notice”) provides limited information to California residents only about how Allegiance Gold, LLC (“we,” “us,” “our”) collects, uses, and discloses personal information (as defined below). For more details about our privacy practices and any privacy rights you may have, please see our Privacy Policy. Neither this Notice nor the Privacy Policy apply to Personal Information we collect from or about job applicants, employees, or independent contractors.
Information We Collect
We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:
- Identifiers such as name, date of birth, social security number, driver’s license number, mailing address, email address, phone number, IP address;
- Characteristics of Protected Classifications under California or federal law such as age, marital status, parental status;
- Commercial Information such as transaction history, product interests and inquiries, communications with us, and information related to your financial matters such as retirement account information, checking or savings account number and routing number, and beneficiary information;
- Internet or Other Electronic Network Activity Information such as page visited, advertisement with which you interacted, device ID, operating system, referring/exit pages, browsing/search history, browser type;
- Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information such as call recordings, video or audio testimonials or endorsements;
- Inferences drawn from the above categories of Personal Information that relate to your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes (e.g., topical interests, consumer response models, propensity to purchase models);
- Personal Information as described in Cal. Civ. Code § 1798.80(e) to the extent collected under another category of Personal Information above.
Some of the Personal Information listed above may be considered “sensitive” under relevant privacy laws. This includes social security numbers, driver’s license and other government identification card information. We refer to this type of Personal Information as “Sensitive Personal Information” in this Privacy Policy. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above.
How We Use Information
We may use Personal Information for business purposes, as explained below:
Purpose of Processing | Categories of Personal Information Processed |
Provide you with the Sites and Services | All categories of Personal Information |
Account creation, fulfillment, servicing and customer support: to create customer accounts, provide goods or services, purchase goods from customers, keep customers informed about the status of their purchases, respond to questions and address customer concerns, and deliver updates and product improvement and availability information | Identifiers; Commercial Information; Characteristics of Protected Classifications; Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information; Sensitive Personal Information (Social Security Number, driver’s license, or other governmental identification) |
Marketing and market research: to send communications and offers and place advertisements for our products or services, obtain and validate information about customers and prospective customers, perform analytics for market and consumer research, trend analysis, and financial analysis | Identifiers; Commercial Information; Characteristics of Protected Classifications; Internet or Other Electronic Network Activity Information; Inferences |
Surveys: to administer surveys, polls, and other customer satisfaction analysis | Identifiers; Commercial Information; Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information; Internet or Other Electronic Network Activity Information; Inferences |
Other company communications: to provide consumers with information that may be of interest such as company newsletters, announcements, reminders, and bulletins | Identifiers; Commercial Information; Internet or Other Electronic Network Activity Information; Inferences |
Sites use and analytics: analyze consumers’ use of our Sites including via the use of third-party web analytics services which may utilize automated technologies to collect data (such as IP address, device configuration, and usage statistics) | Identifiers; Internet or Other Electronic Network Activity Information; Inferences |
Business operations: to evaluate, develop, and improve business operations, products, and services offered, perform business administration, and conduct other normal business activities | All categories of Personal Information |
Compliance: to comply with applicable legal requirements, government requests, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others | All categories of Personal Information |
Information security and fraud prevention: to operate information security, anti-fraud, and anti-money laundering programs | All categories of Personal Information |
We may also use Personal Information and/or Sensitive Personal Information as described to you at the point of collection, with your consent, or as otherwise required or permitted by California law. We do not use Sensitive Personal Information for purposes beyond those exempted by regulations issued under the California Consumer Privacy Act.
Third-Party Selling and Sharing
We may sell or share (for targeted or cross-context behavioral advertising), and we have sold or shared in the past twelve months, Personal Information with third parties who are not our Service Providers (“Third Parties”) as follows:
Category of Third Party | Sale or Sharing (for targeted or cross-context behavioral advertising) | Purpose of Sale of Sharing | Categories of Personal Information Sold or Shared |
Ad networks & ad technology providers | Sharing | To facilitate advertising of our goods and services | Identifiers; Internet or Other Electronic Network Activity Information |
We do not knowingly sell or share (for targeted or cross-context behavioral advertising) with Third Parties the Personal Information of individuals under 16 years of age.
You have the right to opt-out of our sale and/or sharing of your Personal Information, which you can exercise by visiting our: Privacy Policy page.
How Long We Retain Your Data
We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax, and/or accounting obligations, to remarket to you, and to maintain our anti-fraud and security programs.